The 49ers have challenged stadium designers to take a green approach in designing the new stadium set to break ground in early 2012 in Santa Clara, Ca. “Thanks to the collaborative efforts with the EPA as well as ongoing support and input from numerous LEED-certified professionals working on the project, the stadium will incorporate photovoltaic panels, a Green Roof, excellent public transit access, convenient bicycle parking, walking path access from the San Thomas Creek Trail, water-conserving plumbing fixtures, sophisticated building control systems, recycled material, and long list of other sustainable design concepts” (49ers.com). Let’s take a closer at some the interesting green features of the new stadium.
- The 49ers have been working with the Environmental Protection Agency and LEED professionals to incorporate eco-friendly ideologies into the new stadium design. What is LEED- certified “The LEED green building rating system — developed and administered by the U.S. Green Building Council, a Washington D.C.-based, nonprofit coalition of building industry leaders — is designed to promote design and construction practices that increase profitability while reducing the negative environmental impacts of buildings and improving occupant health and well-being” (NRDC.org)
- Designers plan to incorporate photovoltaic solar panels, innovative lighting practices, water conservation pluming fixtures and a “Green Roof” made of living plants. Alongside more conservative lighting, the stadium will implore more efficient practicing in use. Lights will be specifically targeting the field as to make the most of the energy that is being used. The transit system incorporated in the stadium will help reduce traffic on the roadways, provide easier access for public transit to games. In turn, reducing carbon emissions in the area.
Business & Possible revenues
In referring back to my earlier post, Balance Your Business Scorecard, The 49ers are an excellent example of taking active steps to incorporate conservation into their thriving business.
- “Supporters claim that the stadium and 1.7 million square foot mall would create 6,500 permanent jobs and up to 3,000 seasonal jobs. They forecast $400 million in annual sales at the mall” (Football.ballparks.com).
In imploring all the above tactics into the new stadium, the 49ers are making a conscious effort to build their brand and business in a conservative and ethical method. Other efforts such as recycling place the 49ers in a new league of companies using conscientious strategies to streamline efficiencies within both the business world and the environment they too are a part of.
Sources & Additional Information
- Natural Resources Defense Council (NRDC.org)